In the world ofdigital marketing and social media, the word “influencer” or “content creator” is common. If you are wondering what an influencer is , we bring you the definitive answer.
An influencer is a person who, through the creation of content, whether texts, images or videos, has managed to build a loyal community . Their followers value their opinions, tastes and recommendations. In some way, an influencer is an authority figure in certain niches thanks to their presence and activity insocial media platforms.
An influencer’s reach can be due to factors such as credibility, charisma or the quality of their opinions. Every influencer has a base of followers who value at least one specific aspect.
The qualification
“influencer” is not granted by the mere fact of being popular , but by the ability to impact and guide the decisions of the audience . In essence, it is the followers ukraine phone number list who consecrate someone as an influencer, responding and valuing their ability to influence. A celebrity can exert influence because their followers tend to imitate them. However, the essence of an influencer lies in the connection and the effect that one has on the public, regardless of fame.
To understand what an influencer is, you have to assimilate the idea that there are many typesIt is precisely thanks to this variety that influencer marketing has gained so influencer: definition much relevance. In practically any sector or for any product, it is possible to find someone who is a reference.
Differences between an influencer and a content creator
Before we continue, it is essential that we october news in seo and online marketing that you shouldn’t missunderstand the differences between an influencer and a content creator . On the one hand, influencers are people who have gained a considerable number of followers on social media. Thanks to this, they can influence the purchasing decisions or perceptions of their audience. In addition, they have managed to create a community through interaction and the trust generated with their audience.
On the other hand, content creators focus primarily on producing digital material: videos, blog posts, photographs and even guides or ebooks. They do not necessarily influencer: definition have to be active on social media, although this is the most common. Nor is it a requirement that they have a large number of followers. They stand out for their creativity and for the technical skills of the subject they deal with. Their main value lies in the content they generate, which is often informative, educational or useful for a certain niche audience.
However, an influencer also usually acts as a content creator. In fact, the vast majority of them generate a large number of posts, videos, podcasts and images with which their audience can interact. Both figures are essential in the world of digital communication . However, to carry out marketing campaigns, we advise you to work with influencers specialized in your market niche.
What types of influencers exist?
If you’re still wondering what an influencer is, perhaps these examples will make it clearer. And there areas many types of influencers as there are market nichesHere are some of the most famous ones.
- Fashion influencers: They usually show content related to fashion in all its versions: haute couture, second-hand, fast fashion , etc.
- Business influencers: They share their experiences and telemarketing forum advice on the world of business, finance, or even personal growth associated with the economy.
- Fitness and wellness influencers: They recommend healthy living through different tips and usually work with brands focused on exercise, sports and nutrition.
- Food influencers: Also called “foodies,” they teach content about food, recipes, and restaurants.
- Gamer influencers: They specialize in video games and usually show themselves playing live.
- Book influencers: On Instagram, they are known as “Bookstagrammers.” They talk about books, authors, and write reviews.
- Travel influencers: In the past, they were called “travelers.” Some are more oriented towards adventure tourism and others towards city or cultural plans.
- Makeup Influencers : This category of influencers is perhaps the oldest. They are people who share content related to makeup and skincare.