As anticipated! the SEO analysis of a site must be carried out by checking the code but also the contents. In addition to checking for the presence of valuable content! it is important to verify that there are no duplicate texts.
Through Copyscape you can understand! by entering the URL you want to check! if the site has duplicate content present on other sites or if the site is a victim of plagiarism.
HTML Rating
To study the HTML code in depth you can use W3C Validator . It allows you to view HTML errors! such as missing tag closures! and intervene on the code of your site. Many wonder how much good code can influence SEO performance. In this regard you can find an interesting article on the Yoast blog on the relationship between W3C & SEO
Off-page SEO SEO Duplicate Content Analysis
After having carried out the first phase of the phone number list SEO analysis ! mainly focused on the characteristics of the site! you will have to concentrate on the study of Off Page SEO . As you well know! links remain an important ranking factor for Google and it is important to know which sites link to the one being examined.
There are paid software that allow you to analyze incoming links such as Majestic SEO and Ahrefs .
Thanks to these tools! you will be able to understand if the site you are analyzing has good incoming links! few or many links but of low quality and act
Keyword positioning and competitors
All the optimization activities of a site! both why should you aim for non-overlapping channels? On Page and Off Page ! are carried out in order to make the site as high-performing as possible! with the main objective of obtaining the best results within Google SERPs based on certain keywords.
During the analysis phase it is important to understand how a site is positioned within the Google SERP and with which keywords . If you do not have access to Google Search Console and Google Analytics you can use software that tells you with which and how many keywords the site you are analyzing is positioned in SERP and clean email what search volumes they have.
There are many that help you in this phase such as
It is a crucial phase of your SEO analysis because SEO Duplicate Content it allows you to understand if the words for which the site is positioned are relevant! pertinent and useful to generate qualified traffic to the site.