Over the years! companies have always relied on traditional marketing! also known as outbound marketing ! to acquire new customers! using telemarketing! the purchase of advertising banners in newspapers! street signs! TV commercials! low-profile email lists! and door-to-door sales.
Today! however! thanks to the spread of the internet ! therefore of websites ! social media and with the change in consumer behavior! the concept of Inbound Marketing has spread .
With this methodology! companies no longer tend to search for their own customers but try to be found by a potentially interested target by spreading valuable content and exploiting the web .
Let’s find out together what Inbound Marketing is .
Definition of Inbound Marketing
So what is ? What does it mean ?
Inbound marketing is one of the most country wise email marketing list effective online methods ! focused on the ability to attract new potential customers through the dissemination of content that is useful ! relevant and quality . With Inbound Marketing! potential customers find a company through the channels made available by the web: social media ! search engines (SEO – SEA)! blogs and websites.
The basis of the Inbound philosophy is the content that must be created to respond to the desires and needs of customers and must be distributed through the most correct channel and at the right time.
So what are the main concepts of Inbound Marketing?
Content + Context
Content must be proposed in the best how to book an appointment? way and in the most appropriate context .
The content must be educational and original and provide something more in terms of information and “culture”. It must be studied in order to attract ! convert ! conclude and retain .
The context goes hand in hand with the content!
From what is clean email to its applied methodology
Inbound marketing is based on 4 well-defined phases:
In each single phase!
What I am presenting to you is the methodology proposed by HubSpot ! a company based in Massachusetts (USA)! which has developed an industry-leading software and which in 2005 clearly defined what I is and how it should be applied.