Dmitry Sosnin opened the event . Is your website ready for promotion . He introduced the audience to the trends of the advertising market, emphasizing that more and more business representatives from various industries prefer Internet marketing.
In his report, Dmitry talked about mobile phone number data updated 2025 preparation for promotion and analysis of the site using Yandex. Is your website ready for promotion .
Metrica and Google Analytics (the services help to evaluate the volume of traffic, track target actions, calls and e-commerce). The audience also learned about the functionality of such services for optimization and development of the Internet resource as Yandex.Webmaster and Google Search Console.
Maria Markina’s report was devoted to the issue of technical optimization
The audience was presented with a detailed inbound marketing is with lab growth checklist with a list of tasks that should be solved first.
Particular attention was paid to the content of the site. The audience received a reasoned justification for why the text must be structured, logical and literate, the information necessary for the user to make a purchase decision must be placed on the first screen (without unnecessary scrolling), and the fonts must be uniform on all pages, readable and contrasting.
After discussing the initial stage of resource promotion, the speakers reviewed the methodology for analyzing the results.
Experts clean email advised website owners to evaluate advertising campaigns using a sales funnel, which clearly illustrates the return on marketing investments.