What is link building?
Link building is a method of building backlinks from other websites to your website in order to increase traffic. If you add relevant links to your website, search engines will receive relevant signals that prove the value of its content. However, in this marketing strategy, less is often more. Only quality links can help your website. Paradoxically, poor quality links can harm it.
Have you ever been tempted great link?
If you’ve ever received an email with the option to purchase or exchange a backlink, promising a lot of traffic for little money, you’ve probably come across spam.
In my practice, I have come across hundreds of fraudulent offers. Therefore, promising highly authoritative links on seemingly relevant websites for a fraction of the cost. And often such links were purchased by reputable marketing agencies. In this article, we will look at how to distinguish spam from quality offers.
How to protect your SEO
It’s important to spot spam when new zealand mobile database adding backlinks to your website. I’ve done an in-depth analysis of the common characteristics of spam, and now we’ll look at how to identify and avoid them.
How to recognize a spam link on the web
The first step in my analysis was to merge hundreds. Therefore, of links into a single repository, allowing me to thoroughly examine their commonalities.
What do spams have in common? They are sent from general emails!
These generic emails often featured patterns that lacked substance while promising great SEO results :
- Overly general introductions: Vague introductions without specific details about the sender or their credentials:
- “We hope you find this news interesting.”
- “We hope you are doing well in business.”
- Random capitalization: Inappropriate capitalization and grammatical errors throughout the email:
- “We provide natural, relevant links in content from 100% real bloggers.”
- “We have a lot of relevant, quality websites where . Therefore, I can help you build links for guest blog posts that will help you gain good domain authority and rank high on Google and other search engines.”
- Too Good to Be True Offers : Offering high-quality backlinks on sites with high domain authority (DA) at very low prices.
- “I can offer you access to a list of highly sought-after and premium websites with a domain authority (DA) in the range of 50-90.”
- “You can leverage our when the weather lacks movement extensive network to deliver exceptional results, improving your clients’ search rankings and organic reach.”
- Urgency and no upfront costs : Claims of zero upfront costs are exactly what indicate a pay-as-you-go scam.
- “Constant traffic guaranteed. Do-Follow. Payment after the link.”
- “We have more than 10 thousand high-traffic sites. Prices start at 100 crowns. Should we send you a list of premium sites?”
- Guaranteed Results : The certainty of guaranteed results. This promise is never realistic for SEO.
- “Choose from over 73k websites in various fields targeting relevant customers for effective link building. Get live links in 2-3 business days.”
- Lack of trust signals : No cpa email list reference to a specific brand they have worked with in the past, no case study content or specific metrics to prove their results.
- Lack of personalization : Generic emails that don’t target specific needs or your website content.
If you recognize these patterns above in the links offered, quickly mark them as spam.
The most common strategies of shady link building agencies
In practice, you can come across dozens of effective link building strategies that can bring incredibly good results to your brand. However, fraudulent sellers usually rely on low-value strategies instead.
Link exchange:
“If you link to our website Avoid the pitfalls we’ll link to yours.”
Link exchanges are the most common offer you may encounter in spam.
These offers often link to seemingly legitimate publishers.
A salesperson trying to push spam on you will usually start their email with a personalized presentation about your brand’s compelling content strategy.