The result Extremely weak campaigns
Ability to put yourself in the user’s shoes (and live the experience) What does a traffic manager do when it […]
Digital Marketing
Marketing Basics
Digital Marketing
European Ombudsman Emily O’Reilly
BOOSTER OF THE FITTEST: Daniela Hungbaur comments on the new run on vaccinations European Ombudsman . “You can’t blame the
Digital Marketing
”EU Influence: Who’s most vulnerable to foreign influence? — MEP takes over Hungarian opposition party — Tobacco lobbying gets scrutiny
WHO IS VULNERABLE? A new report focused on Central Europe and the Western Balkans has found Serbia is the
Digital Marketing
Prioritising ethics in PR: What every B2B marketer needs to know
PR professionals are largely responsible for building! managing! improving and protecting a brand’s reputation! which at times puts us
Digital Marketing
Should your B2B business still be on X?
Finally, it’s important to track and measure the impact of your influencer campaigns. Consider the objectives you set at the
Digital Marketing
Should I stay or should I go? Key considerations
Evaluate your audience: Is your target audience still active on X? If your customers! clients or industry influencers are engaging
Digital Marketing
Identify the right collaborator
It’s essential to choose who to partner with based on more than the size of their follower base. Select influencers
Digital Marketing
Influencer marketing: How to make it work for B2B
Influencer marketing is all the rage in the B2C space, and has been for some time Influencer marketing
Digital Marketing
Fostering practical experience
When I first joined, I knew almost nothing about the fundamentals of digital marketing and now, thanks to the amazing
Digital Marketing
From marketing insight to hand-on experience at the Pod
Girl smiling at a boy sitting at a table in an office! with his back to the camera From marketing
Digital Marketing
Search for broken links on Google
Search for broken links on Before pointing fingers at directories, press release sites, or blog comments, it’s especially important to
Digital Marketing
Toxic links: stay in control of your linking!
Toxic links: stay in control. Launched in 2012, google penguin was designed to penalize and demote sites. That used borderline